Pub Rules

Advice on clear, concise, online communication:
<blockquote><ul><li>Design for reading</li><li>Design with little navigation</li><li>Forget any “social media strategy”</li><li>Include full text in RSS feed (and no ads)</li><li>Design for performance</li><li>Make URLs human-readable</li><li>Use responsive design techniques</li><li>Allow a single analytics system</li><li>Keep ads minimal</li><li>Allow no Flash anywhere</li><li>Make JavaScript optional and lightweight</li><li>Never, ever, ever consider SEO</li><li>No custom URL shortener</li><li>Consider a Newsstand app — eventually</ul></blockquote><p>Great stuff, from inessential.com</p>